Creating the Perfect Ad Campaign
With Steve Jobs passing, I’ve seen dozens of “coming out” stories from people who knew him.

I didn’t. I studied him in granular detail: The Macintosh Way (Guy Kawasaki’s book on how the Mac was developed and presold). Steve Jobs’ Bio. The new book by Walter Isaacson. And a thousand articles in between.

This isn’t about Steve. Not directly. This is about how one of the greatest ad campaigns was developed.

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