11:30 Thursday Evening – Lightning Strikes…

We have a phenomenal opportunity to…

Go ahead, complete that sentence…

“We have a phenomenal opportunity to…”

To what?

To anything.

See, it’s tough to NOT do something phenomenal when you lead with the right words.

Great words inspire great action.

So… pick your words wisely.

Oh… and every once in a great while, lightning strikes, thunder roars, rain pours…

At least, immediately outside my window, tonight, it does all three.

Tell me, how will you fill in that sentence?

Open your next meeting with it… then a pregnant pause.

I assure you, you’ll create a completely new dynamic within your business.

To your phenomenal opportunity,
Mark Alan Effinger
Unfailing Optimist