Can You Please Make My Ad VIRAL?…

On December 17, 2011 By

Great insight into the reproduction rate of an idea.

As an SEO/SEM online kinda’ guy, clients often naively asked to “create a viral campaign” or ad. Uh, yeah. Let me get back to you.

In reality, it takes great creative, critical timing, an existing base of potential watchers and reproducers (seeds) and luck, luck […]

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Creating the Perfect Ad Campaign

On December 16, 2011 By

With all the hoopla about Steve Jobs passing, I’ve seen dozens of “coming out” stories from people who knew him.

I didn’t. I studied him in granular detail: The Macintosh Way (Guy Kawasaki’s first work on how the Mac was developed and presold to the market). Steve Jobs’ […]

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Marsh Fisher IdeaFisher Interview

On December 16, 2011 By

Here’s a great interview with Marsh Fisher, just a few years before I met him. I was already a hardcore user of IdeaFisher at this point.

This post shares the process Marsh and Art Bartlett used to quickly scale Century 21 to […]

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IdeaFisher Retro7 Pre-release

On November 3, 2011 By

What a pleasant surprise.

Waking up to find our programming team presenting a Blast from the Past.

In this case, it’s the geeks getting IdeaFisher to run fast and furious on Windows 7. (And I do mean FAST…)

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Life Is About Creating…

On April 3, 2011 By

A recent image came my way. A good one. A powerfully simple message.
Or simply powerful one.
What to do?
So I reached out via Facebook. And a few hearty souls took note. Commented. Added value to the dialog.
Felt something churning deep […]

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Here is an excerpt from the October Wired Magazine interview with Steven Johnson and Kevin Kelly. This part is so mission critical to the success of your ideas.

(NOTE: This note was inspired by a quote shared via Spike Humer:
”If you want to sail your ship in a different direction, you must […]

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In addition to the insights Steven (and Kevin Kelly) have to share on this subject:

For those of you interested in developing a platform for your message – this is an exceptional platform rollout.

Sure, he’s got sufficient street cred and history. But he’s also formulaically hitting each high […]

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The Ultimate Language Learning

On September 25, 2010 By

I’m fortunate. Very fortunate.
I am the proud father of 3 wonderful, bright, healthy children.

I am also one of 6 siblings, all of them healthy (though I have two siblings who you would recognize in Go Ask Alice and Forrest Gump. I’ll elaborate someday soon. Both are amazing people).

I also have a […]

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Staring At The Blank Page

On June 27, 2010 By

And the blank page stares back. Taunting you.

How often have you been slain with this situation:
You sit down to craft killer copy for a client. Or need to pull from your mind some insight that really communicates your heart and mind at the moment…

And if you were driving, speaking into your […]

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Hey, fellow brainstormers. This particular event, held in Paris France starting May 23rd, really caught my attention. In an effort to educate the average French consumer about the difficulties facing French farmers, the entire Champs Elysées was converted into a lush, green farm:

What really struck me was […]

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