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Great insight into the reproduction rate of an idea.
As an SEO/SEM online kinda’ guy, clients often naively asked to “create a viral campaign” or ad. Uh, yeah. Let me get back to you.
In reality, it takes great creative, critical timing, an existing base of potential watchers and reproducers (seeds) and luck, luck […]Continue Reading →
I didn’t. I studied him in granular detail: The Macintosh Way (Guy Kawasaki’s first work on how the Mac was developed and presold to the market). Steve Jobs’ […]Continue Reading →
Here’s a great interview with Marsh Fisher, just a few years before I met him. I was already a hardcore user of IdeaFisher at this point.
This post shares the process Marsh and Art Bartlett used to quickly scale Century 21 to […]Continue Reading →
Here is an excerpt from the October Wired Magazine interview with Steven Johnson and Kevin Kelly. This part is so mission critical to the success of your ideas.
(NOTE: This note was inspired by a quote shared via Spike Humer:
”If you want to sail your ship in a different direction, you must […]
For those of you interested in developing a platform for your message – this is an exceptional platform rollout.
Sure, he’s got sufficient street cred and history. But he’s also formulaically hitting each high […]Continue Reading →
I’m fortunate. Very fortunate.
I am the proud father of 3 wonderful, bright, healthy children.
I am also one of 6 siblings, all of them healthy (though I have two siblings who you would recognize in Go Ask Alice and Forrest Gump. I’ll elaborate someday soon. Both are amazing people).
I also have a […]Continue Reading →
And the blank page stares back. Taunting you.
How often have you been slain with this situation:
You sit down to craft killer copy for a client. Or need to pull from your mind some insight that really communicates your heart and mind at the moment…
And if you were driving, speaking into your […]Continue Reading →
On May 24, 2010 By MarkE
Hey, fellow brainstormers. This particular event, held in Paris France starting May 23rd, really caught my attention. In an effort to educate the average French consumer about the difficulties facing French farmers, the entire Champs Elysées was converted into a lush, green farm:
What really struck me was […]Continue Reading →