Can You Please Make My Ad VIRAL?…

On December 17, 2011 By

Great insight into the reproduction rate of an idea.

As an SEO/SEM online kinda’ guy, clients often naively asked to “create a viral campaign” or ad. Uh, yeah. Let me get back to you.

In reality, it takes great creative, critical timing, an existing base of potential watchers and reproducers (seeds) and luck, luck [...]

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Creating the Perfect Ad Campaign

On December 16, 2011 By

With all the hoopla about Steve Jobs passing, I’ve seen dozens of “coming out” stories from people who knew him.

I didn’t. I studied him in granular detail: The Macintosh Way (Guy Kawasaki’s first work on how the Mac was developed and presold to the market). Steve Jobs’ [...]

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Life-in-about-creating-yourself

Life Is About Creating…

On April 3, 2011 By

A recent image came my way. A good one. A powerfully simple message.
Or simply powerful one.
What to do?
So I reached out via Facebook. And a few hearty souls took note. Commented. Added value to the dialog.
Felt something churning deep [...]

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Innovation: Increment or Excrement?

On October 4, 2010 By

Here is an excerpt from the October Wired Magazine interview with Steven Johnson and Kevin Kelly. This part is so mission critical to the success of your ideas.

(NOTE: This note was inspired by a quote shared via Spike Humer:
”If you want to sail your ship in a different direction, you must [...]

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The Ultimate Language Learning

On September 25, 2010 By

I’m fortunate. Very fortunate.
I am the proud father of 3 wonderful, bright, healthy children.

I am also one of 6 siblings, all of them healthy (though I have two siblings who you would recognize in Go Ask Alice and Forrest Gump. I’ll elaborate someday soon. Both are amazing people).

I also have a [...]

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How does ThoughtOffice Compare to MindMapping?

On April 15, 2010 By

How does ThoughtOffice Compare to MindMapping? First, let me state I’m a big fan of visualization of ideas. Get me within 10 feet of a whiteboard and I can’t help but grab a dry erase pen, pop the cap and start doodling. I’ll share where that came from someday. Suffice to say, when your big brother is on stage making a presentation and you just KNOW you can do better, you grab the pen and prove it…

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BusinessWeek.com Gets Smart

On December 25, 2009 By

Very cool. Our very own ThoughtOffice was mentioned in a recent blog on BusinessWeek.com by Dr. Richard Mammone of Rutgers University. Dr. Mammone’s blog post is entitled “Humility and the Successful Startup”, and he offers a number of useful suggestions to budding entrepreneurs.

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AdCritic Plays the Game…

On December 22, 2009 By

Here’s one of my favorite publications doing what I love the best: Spoofing Advertising Reality (Mr. Subliminal) in an over the top way. Think Bill Murray in Caddyshack, as he’s sharing his downscale digs with Chevy Chase.

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