Great insight into the reproduction rate of an idea.

As an SEO/SEM online kinda’ guy, clients often naively asked to “create a viral campaign” or ad. Uh, yeah. Let me get back to you.

In reality, it takes great creative, critical timing, an existing base of potential watchers and reproducers (seeds) and luck, luck [...]]]> http://www.thoughtrod.com/can-you-please-make-a-viral-ad/feed/ 0 http://www.thoughtrod.com/how-to-create-the-perfect-ad-campaign/ http://www.thoughtrod.com/how-to-create-the-perfect-ad-campaign/#comments Sat, 17 Dec 2011 03:10:44 +0000 MarkE http://www.thoughtrod.com/?p=2991 With all the hoopla about Steve Jobs passing, I’ve seen dozens of “coming out” stories from people who knew him.

I didn’t. I studied him in granular detail: The Macintosh Way (Guy Kawasaki’s first work on how the Mac was developed and presold to the market). Steve Jobs’ [...]]]> http://www.thoughtrod.com/how-to-create-the-perfect-ad-campaign/feed/ 0 http://www.thoughtrod.com/life-is-about-creating/ http://www.thoughtrod.com/life-is-about-creating/#comments Mon, 04 Apr 2011 02:04:13 +0000 MarkE http://www.thoughtrod.com/?p=2276 A recent image came my way. A good one. A powerfully simple message.
Or simply powerful one.
What to do?
So I reached out via Facebook. And a few hearty souls took note. Commented. Added value to the dialog.
Felt something churning deep [...]]]> http://www.thoughtrod.com/life-is-about-creating/feed/ 6 http://www.thoughtrod.com/innovation-increment-or-excrement/ http://www.thoughtrod.com/innovation-increment-or-excrement/#comments Tue, 05 Oct 2010 05:59:41 +0000 MarkE http://www.thoughtrod.com/?p=1933 Here is an excerpt from the October Wired Magazine interview with Steven Johnson and Kevin Kelly. This part is so mission critical to the success of your ideas.

(NOTE: This note was inspired by a quote shared via Spike Humer:
”If you want to sail your ship in a different direction, you must [...]]]> http://www.thoughtrod.com/innovation-increment-or-excrement/feed/ 2 http://www.thoughtrod.com/the-ultimate-language-learning/ http://www.thoughtrod.com/the-ultimate-language-learning/#comments Sun, 26 Sep 2010 05:28:28 +0000 MarkE http://www.thoughtrod.com/?p=1871 I’m fortunate. Very fortunate.
I am the proud father of 3 wonderful, bright, healthy children.

I am also one of 6 siblings, all of them healthy (though I have two siblings who you would recognize in Go Ask Alice and Forrest Gump. I’ll elaborate someday soon. Both are amazing people).

I also have a [...]]]> http://www.thoughtrod.com/the-ultimate-language-learning/feed/ 0