Creating the Perfect Ad Campaign

On December 16, 2011 By

With all the hoopla about Steve Jobs passing, I’ve seen dozens of “coming out” stories from people who knew him.

I didn’t. I studied him in granular detail: The Macintosh Way (Guy Kawasaki’s first work on how the Mac was developed and presold to the market). Steve Jobs’ [...]

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Life Is About Creating…

On April 3, 2011 By

A recent image came my way. A good one. A powerfully simple message.
Or simply powerful one.
What to do?
So I reached out via Facebook. And a few hearty souls took note. Commented. Added value to the dialog.
Felt something churning deep [...]

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Staring At The Blank Page

On June 27, 2010 By

And the blank page stares back. Taunting you.

How often have you been slain with this situation:
You sit down to craft killer copy for a client. Or need to pull from your mind some insight that really communicates your heart and mind at the moment…

And if you were driving, speaking into your [...]

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How Important Is A Business Plan? Depends on a lot of factors, as it turns out. Factors include your time to market, your need for venture capital, the target market for your product or service, and so on. That’s a lot of stuff to consider. Let’s say you need a loan to buy a building or tools. In a recent post by Shara Rutberg of CNNMoney.com, (link at bottom of page) she spoke with an assistant director of the Service Corps of Retired Executives, and asked him about business planning:

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For those who have responded to our query “What is the biggest issue in moving from Creativity to Productivity?”:

Thank you. Your responses are off-the-hook awesome. I believe every one of you are going to appreciate the collective wisdom that has come together so far.

I will be performing interviews with a number of the [...]

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Linguistic Phenom on Phonemes…

On September 5, 2007 By

OK, so that’s a bit of a tongue twister. It’s supposed to be. Really. Erin McKean is one gal who makes language FUN with a capital PH!

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