Can You Please Make My Ad VIRAL?…

On December 17, 2011 By

Great insight into the reproduction rate of an idea.

As an SEO/SEM online kinda’ guy, clients often naively asked to “create a viral campaign” or ad. Uh, yeah. Let me get back to you.

In reality, it takes great creative, critical timing, an existing base of potential watchers and reproducers (seeds) and luck, luck [...]

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Creating the Perfect Ad Campaign

On December 16, 2011 By

With all the hoopla about Steve Jobs passing, I’ve seen dozens of “coming out” stories from people who knew him.

I didn’t. I studied him in granular detail: The Macintosh Way (Guy Kawasaki’s first work on how the Mac was developed and presold to the market). Steve Jobs’ [...]

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Life Is About Creating…

On April 3, 2011 By

A recent image came my way. A good one. A powerfully simple message.
Or simply powerful one.
What to do?
So I reached out via Facebook. And a few hearty souls took note. Commented. Added value to the dialog.
Felt something churning deep [...]

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In addition to the insights Steven (and Kevin Kelly) have to share on this subject:

 
For those of you interested in developing a platform for your message – this is an exceptional platform rollout.
 

Sure, he’s got sufficient street cred and history. But he’s also formulaically hitting each high [...]

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The Ultimate Language Learning

On September 25, 2010 By

I’m fortunate. Very fortunate.
I am the proud father of 3 wonderful, bright, healthy children.

I am also one of 6 siblings, all of them healthy (though I have two siblings who you would recognize in Go Ask Alice and Forrest Gump. I’ll elaborate someday soon. Both are amazing people).

I also have a [...]

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Staring At The Blank Page

On June 27, 2010 By

And the blank page stares back. Taunting you.

How often have you been slain with this situation:
You sit down to craft killer copy for a client. Or need to pull from your mind some insight that really communicates your heart and mind at the moment…

And if you were driving, speaking into your [...]

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At ThoughtOffice, we’ve made a real emphasis on helping users move from “idea hamsters” to producers. Why? Because in the real world, it’s APPLIED CREATIVITY that moves us forward. Now, this is not being critical of true artists. People who have the freedom to create with no end game in sight are great. But in my world, we have to create something of value that people will exchange for some other value (money, for instance).

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How does ThoughtOffice Compare to MindMapping? First, let me state I’m a big fan of visualization of ideas. Get me within 10 feet of a whiteboard and I can’t help but grab a dry erase pen, pop the cap and start doodling. I’ll share where that came from someday. Suffice to say, when your big brother is on stage making a presentation and you just KNOW you can do better, you grab the pen and prove it…

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For those who have responded to our query “What is the biggest issue in moving from Creativity to Productivity?”:

Thank you. Your responses are off-the-hook awesome. I believe every one of you are going to appreciate the collective wisdom that has come together so far.

I will be performing interviews with a number of the [...]

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I can imagine the eyebrows going up all over the Internet, the quizzical looks, the frantic Google searches on "The Columbo Principle". Allow me to explain myself.

For those of us old enough to remember Detective Lieutenant Columbo, masterfully played by Peter Falk, in his rumpled raincoat and battered Peugeot convertible, we will also [...]

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