ThoughtOffice Brainstorming Software » Innovation

Can You Please Make My Ad VIRAL?…

MarkE — Sun, 18 Dec 2011 00:55:07 +0000

Great insight into the reproduction rate of an idea.

As an SEO/SEM online kinda’ guy, clients often naively asked to “create a viral campaign” or ad. Uh, yeah. Let me get back to you.

In reality, it takes great creative, critical timing, an existing base of potential watchers and reproducers (seeds) and luck, luck [...]

IdeaFisher Retro7 Pre-release

MarkE — Thu, 03 Nov 2011 20:58:09 +0000

What a pleasant surprise.

Waking up to find our programming team presenting a Blast from the Past.

In this case, it’s the geeks getting IdeaFisher to run fast and furious on Windows 7. (And I do mean FAST…)
We’re not quite ready to ship this week. We’ve been slowly (sometimes quickly) [...]

Life Is About Creating…

MarkE — Mon, 04 Apr 2011 02:04:13 +0000

A recent image came my way. A good one. A powerfully simple message.
Or simply powerful one.
What to do?
So I reached out via Facebook. And a few hearty souls took note. Commented. Added value to the dialog.
Felt something churning deep [...]

Innovation: Increment or Excrement?

MarkE — Tue, 05 Oct 2010 05:59:41 +0000

Here is an excerpt from the October Wired Magazine interview with Steven Johnson and Kevin Kelly. This part is so mission critical to the success of your ideas.

(NOTE: This note was inspired by a quote shared via Spike Humer:
”If you want to sail your ship in a different direction, you must [...]

Where Good Ideas Come From (Yes, it’s a great idea. No, you’re not alone in your brilliance.)

MarkE — Sun, 03 Oct 2010 01:11:39 +0000

In addition to the insights Steven (and Kevin Kelly) have to share on this subject:

For those of you interested in developing a platform for your message – this is an exceptional platform rollout.

Sure, he’s got sufficient street cred and history. But he’s also formulaically hitting each high [...]