ThoughtOffice Brainstorming Software » Success

Can You Please Make My Ad VIRAL?…

MarkE — Sun, 18 Dec 2011 00:55:07 +0000

Great insight into the reproduction rate of an idea.

As an SEO/SEM online kinda’ guy, clients often naively asked to “create a viral campaign” or ad. Uh, yeah. Let me get back to you.

In reality, it takes great creative, critical timing, an existing base of potential watchers and reproducers (seeds) and luck, luck [...]

Marsh Fisher IdeaFisher Interview

MarkE — Fri, 16 Dec 2011 20:00:22 +0000

Here’s a great interview with Marsh Fisher, just a few years before I met him. I was already a hardcore user of IdeaFisher at this point.

This post shares the process Marsh and Art Bartlett used to quickly scale Century 21 to [...]

Idea Innovation-Making the Shift from Creativity to Productivity

Samantha — Mon, 03 May 2010 15:06:04 +0000

At ThoughtOffice, we've made a real emphasis on helping users move from "idea hamsters" to producers. Why? Because in the real world, it's APPLIED CREATIVITY that moves us forward. Now, this is not being critical of true artists. People who have the freedom to create with no end game in sight are great. But in my world, we have to create something of value that people will exchange for some other value (money, for instance).

How does ThoughtOffice Compare to MindMapping?

Samantha — Thu, 15 Apr 2010 17:45:34 +0000

How does ThoughtOffice Compare to MindMapping? First, let me state I'm a big fan of visualization of ideas. Get me within 10 feet of a whiteboard and I can't help but grab a dry erase pen, pop the cap and start doodling. I'll share where that came from someday. Suffice to say, when your big brother is on stage making a presentation and you just KNOW you can do better, you grab the pen and prove it...

Success Through The Columbo Principle

newAdmin — Sun, 10 Jan 2010 06:30:35 +0000

I can imagine the eyebrows going up all over the Internet, the quizzical looks, the frantic Google searches on "The Columbo Principle". Allow me to explain myself.

For those of us old enough to remember Detective Lieutenant Columbo, masterfully played by Peter Falk, in his rumpled raincoat and battered Peugeot convertible, we will also [...]