Can You Please Make My Ad VIRAL?…

On December 17, 2011 By

Great insight into the reproduction rate of an idea.

As an SEO/SEM online kinda’ guy, clients often naively asked to “create a viral campaign” or ad. Uh, yeah. Let me get back to you.

In reality, it takes great creative, critical timing, an existing base of potential watchers and reproducers (seeds) and luck, luck [...]

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Creating the Perfect Ad Campaign

On December 16, 2011 By

With all the hoopla about Steve Jobs passing, I’ve seen dozens of “coming out” stories from people who knew him.

I didn’t. I studied him in granular detail: The Macintosh Way (Guy Kawasaki’s first work on how the Mac was developed and presold to the market). Steve Jobs’ [...]

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Life-in-about-creating-yourself

Life Is About Creating…

On April 3, 2011 By

A recent image came my way. A good one. A powerfully simple message.
Or simply powerful one.
What to do?
So I reached out via Facebook. And a few hearty souls took note. Commented. Added value to the dialog.
Felt something churning deep [...]

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Creativity to Productivity – The Book

On April 4, 2010 By

For those who have responded to our query “What is the biggest issue in moving from Creativity to Productivity?”:

Thank you. Your responses are off-the-hook awesome. I believe every one of you are going to appreciate the collective wisdom that has come together so far.

I will be performing interviews with a number of the [...]

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