ThoughtOffice Brainstorming Software

Can You Please Make My Ad VIRAL?…

MarkE — Sun, 18 Dec 2011 00:55:07 +0000

Great insight into the reproduction rate of an idea.

As an SEO/SEM online kinda’ guy, clients often naively asked to “create a viral campaign” or ad. Uh, yeah. Let me get back to you.

In reality, it takes great creative, critical timing, an existing base of potential watchers and reproducers (seeds) and luck, luck [...]

Creating the Perfect Ad Campaign

MarkE — Sat, 17 Dec 2011 03:10:44 +0000

With all the hoopla about Steve Jobs passing, I’ve seen dozens of “coming out” stories from people who knew him.

I didn’t. I studied him in granular detail: The Macintosh Way (Guy Kawasaki’s first work on how the Mac was developed and presold to the market). Steve Jobs’ [...]

Marsh Fisher IdeaFisher Interview

MarkE — Fri, 16 Dec 2011 20:00:22 +0000

Here’s a great interview with Marsh Fisher, just a few years before I met him. I was already a hardcore user of IdeaFisher at this point.

This post shares the process Marsh and Art Bartlett used to quickly scale Century 21 to [...]

IdeaFisher Retro7 Pre-release

MarkE — Thu, 03 Nov 2011 20:58:09 +0000

What a pleasant surprise.

Waking up to find our programming team presenting a Blast from the Past.

In this case, it’s the geeks getting IdeaFisher to run fast and furious on Windows 7. (And I do mean FAST…)
We’re not quite ready to ship this week. We’ve been slowly (sometimes quickly) [...]

Life Is About Creating…

MarkE — Mon, 04 Apr 2011 02:04:13 +0000

A recent image came my way. A good one. A powerfully simple message.
Or simply powerful one.
What to do?
So I reached out via Facebook. And a few hearty souls took note. Commented. Added value to the dialog.
Felt something churning deep [...]