How Important Is A Business Plan? Depends on a lot of factors, as it turns out. Factors include your time to market, your need for venture capital, the target market for your product or service, and so on. That’s a lot of stuff to consider. Let’s say you need a loan to buy a building or tools. In a recent post by Shara Rutberg of, (link at bottom of page) she spoke with an assistant director of the Service Corps of Retired Executives, and asked him about business planning:

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On December 25, 2009 By

Very cool. Our very own ThoughtOffice was mentioned in a recent blog on by Dr. Richard Mammone of Rutgers University. Dr. Mammone’s blog post is entitled “Humility and the Successful Startup”, and he offers a number of useful suggestions to budding entrepreneurs.

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Ray Anderson of Interface Inc. is a guy whose ideas really give me encouragement for the future. He shared his approach to sustainable business recently at TED Talks. Seems he experienced an epiphany in 1994, when he was called out in Paul Hawken’s book The Ecology of Commerce, as an example of the traditional “take / make / waste” method of doing business. Anderson took the criticism to heart, and began a program to completely reshape the way his carpet manufacturing company does business. Here’s what he has achieved, in his own words:

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