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		<title>Idea Innovation-Making the Shift from Creativity to Productivity</title>
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		<pubDate>Mon, 03 May 2010 15:06:04 +0000</pubDate>
		<dc:creator>Samantha</dc:creator>
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		<category><![CDATA[Lisa Bodell]]></category>
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		<category><![CDATA[Toyota]]></category>

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		<description><![CDATA[At ThoughtOffice, we've made a real emphasis on helping users move from "idea hamsters" to producers.  Why?  Because in the real world, it's APPLIED CREATIVITY that moves us forward.  Now, this is not being critical of true artists. People who have the freedom to create with no end game in sight are great.  But in my world, we have to create something of value that people will exchange for some other value (money, for instance).]]></description>
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