At ThoughtOffice, we’ve made a real emphasis on helping users move from “idea hamsters” to producers. Why? Because in the real world, it’s APPLIED CREATIVITY that moves us forward. Now, this is not being critical of true artists. People who have the freedom to create with no end game in sight are great. But in my world, we have to create something of value that people will exchange for some other value (money, for instance).
Today’s post is about a new launch we’ve been working on for well over a year now… some say since 1998. It’s not about brainstorming… but it IS an innovation. And it took plenty of brainstorming to pull it together.
The shower is such a natural place to brainstorm. The pink noise (see the video for Kaki King’s rendition of that sound… brilliant!), the cocoon-like warmth, the echoes, the absence of digital media to distract us. My greatest challenge has been remembering and then capturing shower brainstorms so they could actually be put into action.
Creativity and innovation come from asking all sorts of questions. Either previously unasked, or just asked from a fresh perspective.
The Large Hadron Super Collider at CERN is just about to go live. This summer ought to see a massive number of sparks flying at the subatomic level. New microphotographs of protons smashing together at 99.99999% of the speed of light (186,282.46 miles per second in a vacuum, if I remember correctly from my youth).
I just watched Hector Ruiz, CEO of AMD Corporation (the OTHER x86 microprocessor guys). Moving. Stretching.
I grew up in a middle-class but empowering environment. Six kids and a Dad who worked his butt off as an HVAC sheetmetal worker. Mom? Did I mention 6 KIDS? You know how she spent her days.
Use your next business meeting as a chance to find out what your next phenomenal opportunity will be that has the power to create a completely new dynamic within your business.
Almost… very close. We’re actually launching as we speak, and are refining the message and look/feel of the two sites for RichContent.
