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	<title>ThoughtOffice Brainstorming Software &#187; Stephen Fry</title>
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		<title>It Ain&#8217;t Easy Being Green&#8230; but it Looks Like a Great Idea.</title>
		<link>http://www.thoughtrod.com/it-aint-easy-being-green-but-it-looks-like-a-great-idea/</link>
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		<pubDate>Sat, 30 May 2009 04:37:06 +0000</pubDate>
		<dc:creator>Samantha</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Environment]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[TED Talks]]></category>
		<category><![CDATA[ThoughtOffice]]></category>
		<category><![CDATA[business plan]]></category>
		<category><![CDATA[carpet manufacturing]]></category>
		<category><![CDATA[definition of prosperity]]></category>
		<category><![CDATA[Interface Inc.]]></category>
		<category><![CDATA[Mercedes Benz]]></category>
		<category><![CDATA[modern civilization]]></category>
		<category><![CDATA[nature of happiness]]></category>
		<category><![CDATA[Paul Hawkens]]></category>
		<category><![CDATA[Prince of Wales]]></category>
		<category><![CDATA[problem solving]]></category>
		<category><![CDATA[Ray Anderson]]></category>
		<category><![CDATA[Stephen Fry]]></category>
		<category><![CDATA[The Ecology of Commerce]]></category>
		<category><![CDATA[western culture]]></category>

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		<description><![CDATA[Ray Anderson of Interface Inc. is a guy whose ideas really give me encouragement for the future. He shared his approach to sustainable business recently at TED Talks. Seems he experienced an epiphany in 1994, when he was called out in Paul Hawken's book The Ecology of Commerce, as an example of the traditional "take / make / waste" method of doing business. Anderson took the criticism to heart, and began a program to completely reshape the way his carpet manufacturing company does business. Here's what he has achieved, in his own words:]]></description>
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